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Author Topic: Unique Selling Proposition  (Read 247 times)

I D Shukhov

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Unique Selling Proposition
« on: March 19, 2018, 11:56:00 am »
According to the Wikipedia article (https://en.wikipedia.org/wiki/Unique_selling_proposition) it's "one's 'personal brand' in the marketplace"  and a "unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors".

The need for a USP seems particularly necessary in the crowded IT field.  Lack of a USP is exactly the reason people here have been discouraged from learning some skill and then attempting to get hired as a "commodity programmer".

I suppose we might think back on our careers to see if we can find a USP, or if one cannot satisfactorily be found, think about what one might look like for the future.

Thoughts?



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